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Results: 1 through 7 of 7 (0.402 secs)
You searched for: subject:"advertising effectiveness"
[movies]Tobacco Institute CBS Nightwatch, WUSA TV/CBS, Washington DC, 4:00 AM Assessment of Cigarette Marketing Efforts
Discussion of the tobacco industry response to falling cigarette sales in the United States. Strategies include sponsorship, targeted advertising and exporting cigarettes to developing countries.
Keywords: tobacco; cigarette; export; advertising; industry strategy; advertising effectiveness; Browse by keywords in UCSF tobacco industry videos
Downloads: 8
[movies]Cigarette Advertising WNYC-TV, Right to Know
Discussion regarding the effectiveness of advertising and the proposal to ban cigarette advertising and promotion. Named Organizations: American Cancer Society.
Keywords: tobacco; cigarette; advertising restriction; billboard; advertising effectiveness; promotions; Browse by keywords in UCSF tobacco industry videos
Downloads: 9
[movies]Growing up in Smoke
Spot with the Tobacco Institute's Anne Browder and anti-smoking advocate John Banzhaf on tobacco advertising and promoting cigarettes to children and youth. Includes discussion about Marlboro visibility in "Superman II."
Keywords: youth; children; advertising effectiveness; advertising medium; event sponsorship; movie; public place; anti-smoking advocacy; tobacco manufacturer; adverse effects
Downloads: 509
[audio]1969 Philip Morris meeting - REEL NUMBER 3 - 33/4 I.P.S.
During their 1969 meeting, Philip Morris executives discuss new sales structure and distribution program. Representatives from the Leo Burnett agency make presentations on advertising and marketing and discuss their Philip Morris accounts.
Keywords: tobacco; cigarette; business activity; advertising; marketing; advertising agency; advertising budget; advertising impact; advertising effectiveness; promotions; sales; distribution; tobacco industry employee
Downloads: 28
[movies]Teen Smoking and Advertising
Report on research claim that teen smoking is influenced by tobacco advertising.
Keywords: tobacco; cigarette; advertising restriction; youth; advertising effectiveness; peer influence; Browse by keywords in UCSF tobacco industry videos
Downloads: 186
[movies]"The Tobacco Institute ""Here and Now"""
TV spot about tobacco advertising.
Keywords: tobacco; cigarette; youth; tobacco manufacturer; advertising restriction; advertising effectiveness; advertising medium; Browse by keywords in UCSF tobacco industry videos
Downloads: 40
[movies]Channel Two News WBBM TV 10:00 P.M. Subject: Tobacco Advertising (Walter Jacobson)
Walter Jacobson on Tobacco advertising to youth. Poor video quality.
Keywords: tobacco; cigarette; youth; advertising effectiveness; advertising medium; tobacco manufacturer; Browse by keywords in UCSF tobacco industry videos
Downloads: 77
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